What Is The Difference Between A Prospect And A Customer?

Hi Guys,

Today I want to talk a little bit about the difference between a prospect and a customer.

This is something that confuses a lot of people.

They do not really understand the difference between the two.

Consider your offer as a shop.

When they have signed up to your list they have walked through the door to your shop.

They are looking around your shop seeing what it has to offer.

The thing to remember here is that they are just looking.

They do not become a customer until they buy something and are waiting at the till ready to hand over their money.

Do not make the mistake of thinking a prospect is a customer.

They are only potential customers.

So you are most probably thinking about making them an offer.

This is where you can drive your prospects away.

Have you ever been in a shop and as soon as you walk through the door the sales assistants come up to you and start trying to sell you something?

You know how annoying that can be and if it happens too often they just turn around and leave the shop without buying anything.

You have just driven a prospective customer away without them buying anything.

So how do you make a sell?

The key here is to offer the prospect some advice.

You should leave it up to the customer to decide if they want to buy something.

You should be available to offer the customer so assistance.

You most probably know the feeling.

If you have assistants on hand for help if you need it you are more likely to go back to that shop.

You will know that you can get answers to any questions you might have.

That is what makes a shopping trip pleasurable.

Give the prospect time to decide if they want to buy something from you.

In time they might buy something from you and become a customer.

Do not make the mistake of thinking that once they are in your shop you can lock them in and make sales pitches.

They have to decide for themselves.

All you can do is be there to help them if they need it.

I hope this has cleared up the difference between a prospect and a customer.

Have a profitable day.

Stephen Hart

Best way to make money online.