Today I am going to talk about exercise DVDs.
omg.yahoo.com
You know the type of DVD I am talking about.
The ones promoted by celebrities like Davina Mcall or Coleen Nolan.
Let us have a quick look at the facts.
To begin with they are famous.
They are using their celebrity status to sell the video.
They are also a lot richer than the average person.
They are using their celebrity status to make more money.
Would you buy a fitness DVD from a person called Joe Blogs?
Of course not.
You do not know a thing about that person.
You do not know what their fitness training credentials are.
Do you know the fitness credentials of the celebrities?
Chances are they do not have any.
They are just using their name to sell the video.
Look at the times when they advertise them.
Christmas, Mother's Day or any other special event.
That is the times when people buy lots of things.
They rely on impulse buying.
All they are interested in is making money for themselves.
Once they have gotten your money they just forget about you.
In order for you to benefit from these DVDs you have to use them about three times per week.
That might work for the first week, but then you get bored of the DVD and give up on it.
It is the same content every time DVD on.
It has been shown that an enthusiastic person might use the DVD for a few weeks.
Then they just forget about it.
I bet you have a few of these DVDs yourself.
In the end though they are just used as book ends or gather dust on a shelf.
You will be better off saving your money and going fora walk a few times a week.
I doubt if the celebrities selling their DVDs will like this post but I am just pointing out the facts.
Speak to you again tomorrow.
Stephen Hart
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