Today I am going to look at creating your own 4 page web site.
latinowebcreations.com
There are packages out there can you can use to build a web site for under $100.
The four pages you need to create are :-
1) An opt in or squeeze page.
This is the page where you make your compelling offer and captures the persons details.
You need to explain what your offer is gong to give them and how it can help them with their problem, whether is it is saving them money, giving them more free time or giving them a product.
Your opt in page should have somewhere where the person can give you their information.
The page should also have some form of banner at the top of the page and some supporting information about the benefits of the offer.
Once they have opted in to your offer they are taken to your second page.
This is the sales page.
The sales page should give more details about your offer.
It should list all the benefits of your offer and why they cannot do with out it.
Here is where your power of persuasion are required to make sure the person does not leave the page with out buying your offer.
It should contain all the elements of A.I.C.D.A.
The average conversion rate of a sales page is around 2% .
That means that for every 100 new visitors that see you offer 2 of them will sign up.
By getting their details from the opt in or squeeze page you will have the chance to make them another offer.
This is where the real money is made.
After they have bought your sales item you now take them to your third page.
This is what is called the up sell page.
You do not put in as much work on this page because you have already given them the credibility of why they should buy from you.
All you have to do is give them a little nudge.
Finally the last page you need is the thank you page.
It just says thank you for purchasing your product and contains the link to enable them to down load the product.
Tomorrow I will be talking a bit about generating traffic to your web page.
Have a profitable day.
Stephen Hart
This page is based on an idea by Kerwin Rae
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