Today we are going to look at How To Create A Compelling Offer.
Offer creation is all about copy writing.
It is all about using specific words to communicate your offer.
There are 5 questions to unpack your offer.
Lets have a look at those now.
- What Are The Problems Your Package Solves?
- What Are The Biggest Costs Of Someone Having These Problems?
- What Are The Biggest Emotional Benefits Of Your Package?
- What Are The Reasons I Should Listen To You? Why Are You An Expert?
- What Are The 3 Reasons I Should Act Now?
Think about all the problems.
Things like financial, health, family.
Come up with as many reasons as possible.
Give the people an answer to the question "What's In It For Me."
Think about things you can say to them that proves you are an expert in that theme.
Finally give them a compelling reason why they should act NOW.
You could put in things such as time.
A Bonus if they act NOW.
You must give them the urgency to act NOW.
I will leave it there for today.
In the next blog I will be looking at putting this into a framework so we can deliver that offer successfully.
Have a profitable day.
Stephen Hart
This article is based on an idea by Kerwin Rae.
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