Friday 25 January 2013

How To Create A High Value Package.

Hi Guys,

Today we are going to look at Creating  A High Value Package For Your Products.






theglassmall.com


business_package_items.jpg
                                                           


How do you create a high value package for your products?


What you need to do is package some of the items that you have created and sell them bundled together for a reduced price.

Let me explain this for you.
I will be using Internet Marketing as my expert theme for this example.

Assume that each of your products is worth $49.
You could put out a squeeze page saying something like 
Get the  7 steps to Internet Marketing valued at $49
The rules of Internet Marketing valued at $49
The 6 traits of an Internet Marketer valued $49 

and as a Special Bonus
The 5 things you need to know about Internet Marketing valued at $49
What you must watch out for as an Internet Marketer valued at $49
 
Total value of all these item is $245

You can get all these items for the reduced price of $29 if you act now.

If someone is interested in Internet Marketing then this would be a great package that chances are they would be interested in buying.

Remember, you can apply this technique for any niche you are interested in.

Just make sure that all the articles are relevant to your niche.

These people have got their credit cars ready to buy your great bundle of products.

They are obviously interested in what you are selling.

What do you think their reaction would be if another page came up and said something like:

" Wait, before you go.   I have a special a special opportunity that is only available right now. 

It is called the Internet Marketing Domination Upgrade.

In this upgrade you will get:

The 3 Worst Mistakes An Internet Marketer Can Make worth $99

The 8 Principles Of Internet Marketing worth $99

The 3 Keys To Successful Internet Marketing worth $99

The 7 Reason You Can Use Internet Marketing To Build Your Business worth £99

The 8 Questions To Think About Before Doing Internet Marketing worth $99

The Total Value Of This Package Is $495 But You Can Get It Today For Just $127 If You Act NOW. "

On average about 1 in 5 people will purchase the 1 click up-sell.

 Remember, these are products that you have already produced.

You have created 3 bundles all with increasing value.

 Now you are using Up-Sell Psychology.

When they have bought your first item then they are in the buying frame which means they are 5 times more likely to buy what you are offering as long as it is relevant to the previous products.

It is like when someone goes to a burger bar and the cashier asks "Would you like fries with that?"

Chances are they will buy into the up-sell.

So lets look at where we are right now.

We have our Expert Theme.

We have our Products. 

 We have created our Package.

 We have split them up into 3 Separate Packages.

In the next blog I will be discussing How To Create A Compelling Offer.

Keep you eyes open for that one.

I hope you have a profitable day.

Stephen Hart.

The idea for this article is based on an idea from Kerwin Rae.


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